DEAR CALIFORNIA,

The 'Dear California" movement was a team-based concept conceived for The One Club for Creativity Boot Camp of 2019. The idea behind this movement is that Blue Shield connects Californians, in a brave way. What truly makes Blue Shield unique, is that they get Californians. The movement is about telling honest, human, and courageous stories of real people and how Blue Shield was there for them. It’s about showing people how Blue Shield stands for the Californian values: acceptance, open-mindedness, and honesty.

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Copy Writers: Peter Westberg, Fanny Olson

Art Directors: Shivani Shah, Savannah Williams